Wednesday, 2 November 2011
Tuesday, 1 November 2011
Tuesday, 25 October 2011
Monday, 10 October 2011
Saturday, 8 October 2011
Monday, 26 September 2011
Saturday, 24 September 2011
Friday, 23 September 2011
Content Triage & Treatment
http://sethgodin.typepad.com/seths_blog/2011/09/talkers-block.html
The reason we don’t get talker’s block is that we’re in the habit of talking without a lot of concern for whether or not our inane blather will come back to haunt us. Talk is cheap. Talk is ephemeral. Talk can be easily denied.
(via Instapaper)
Creating content has never been easier!
When publishing was difficult, complicated to mass produce and expensive to distribute, only the best made it past the editors desk!
A hundred ideas, whittled down to only a handful, and one story selected by merit, by committee.
Today I can scroll through 200 feeds in 5 or 10 minutes. Google Reeder for iPhone is my tool if choice.
If the headline looks interesting, a quick piece of digital triage and I'm reading you later.
Here's my point though, finally!
Some folk in my feed reader of choice, skip the triage treatment completely!
When something drops in, I read it period!
Whilst it's easy to write, record and create 'content' it's a lot harder to earn your way into getting it read.
Mark
Thursday, 22 September 2011
Sunday, 18 September 2011
Thursday, 15 September 2011
EU Disaster Zone
EU is a disaster blighting our lives | Mail Online
http://www.dailymail.co.uk/debate/article-2036704/EU-disaster-blighting-lives.html
In this extraordinary recantation, Max Hastings, pro-European all his adult life, admits the EU is now a disaster which is blighting every aspect of British life - and crippling our recovery
(via Instapaper)
This is what happens when you put your future in the hands of somebody else.
I don't pretend to know much about politics, but stupid is what stupid does!
It's Always easier to sit back and let someone else drive!
Unfortunately it's clear in the case of Brussels the 'driver' is incompetent and refuses to stop and let someone else take the seat.
The average Joe knew this years ago.
It seems one of two things is going to happen, well have an accident or run out of petrol. I'm not sure which!
Mark
Wednesday, 14 September 2011
Monday, 12 September 2011
Thursday, 8 September 2011
Wednesday, 7 September 2011
Tuesday, 6 September 2011
Wednesday, 13 July 2011
Hanging Out! Google +1, The Underbelly and the Beast
Google+ and The Power of Interaction
http://www.jeffkorhan.com/2011/07/google-and-the-power-of-interaction.html
Hanging Out on the Front Porch
Social media works best when it closely emulates human behavior – and that includes how we interact. Long before technology, many of us recall just hanging out on the front porch. Google+ includes a cool feature called Hangouts that comes very close to this.
(via Instapaper)
Google Has A Problem
Back in 1995 Bill Gates wrote an now infamous Email noting that for Microsoft to stay relevant they would have to integrate the Internet into everything, and i mean everything, that they were doing. The rest is history....
I mention it because Google realised that for them to stay relevant they absolutely had to go social!
Google themselves are famous for their customer service ( cough cough), or should i say lack of it. For all their huge search success they failed in this area magnificently.
In May last year they realised their mistake and set about the Google +1 project, and it's being rolled out now, albeit with a smaller group at first and turning on the ability to invite your friends is a pretty cool stroke of genius.
Personally i think they are listening, they know exactly how serious they need this to survive and remain relevant. It's clear from the get go that what they have implemented here is going to be ( if taken up by the masses) hugely successful.
Facebook pulled off the masterstroke when they released the 'Like' button in Apr 2010. The like button was quickly integrated across the web and has become a familiar addition to some 51% of sites across the Internet. But more importantly the like button is part of the social graph.
The Social Graph
Facebook takes all the information from users, their likes, their interests, their demographics and makes that data available to it's advertisers. It's why if you set your relationship status to 'Single' you will find ad's for honeymoons and wedding photographers appearing alongside your news feed or wall.
Google, unlike Facebook, has no direct access to all this extremely valuable data, and, im pretty sure Facebook will not be sharing it anytime soon. Without access to Social Indicators Google will die.....and here is why.
The Death Rattle
Google is broken..WOW did I just say that? Dont take my work for it... do a search for a hotel in your town and look at the plethora of results that obliterate the actual hotels web site. Dont be shocked, to be fair Google have done a sterling job for the last twelve years, but now it's time to change up or be redundant.
The sheer amount of data is gob smacking. Its an impossible job. Google needs to get a social graph of it's own and they are hanging their ass out over the line with Google +1.
Will it save them? Time will tell, early adoption of Google +1 will not be by John and Jane Smith. The early adopters will be the Technorati, marketers looking for some SEO advantage. And here is where i would like to share my WARNING!
Do Not Make This Mistake - The Underbelly
Already I have been added to some 'Google Circles' by the underbelly!
A pretty profile picture of an attractive woman has added me to her circles, now i dont know which circle ( a masterstroke by Google ), but I do know their are another 4409 people besides me in that circle.......wtf!. This is the UNDERBELLY, the beast, and I want it to DIE!
Here is your chance to not make the same mistake you have with FB. You know exactly what I mean.....
All those 'friends' on your personal profile, the ones you accepted and they told you they cannot wait to share thoughts and ideas....pmsl! They are nothing worse than spammers. And there is no one to blame but yourself. 4999 so called friends who persistently jam your news feed up with 'quotes' and links to the next big thing. I wont go on but you know ( well the ones who follow me) how i feel about FB.
If your going to tell me thats ok because you have 'two' profiles, one for business and one for personal, then great, for now you have got away with it, but check Facebook's TOS and dont cry when your account is terminated with extreme prejudice.
Starting Afresh - lets stay positive.
Now is the time to embrace this opportunity....
- Tidy up your Google Profile
- Only Add People You Know to Your Circle that says 'Friends'
- Create other Circles for people you dont know yet and 'Promote' them when they show true colours.
- In business already....Place people into the right Circle so you can share with Only Them
- Your friends will not stay your friends if your pushing the latest Attraction Marketing Techniques every five minutes.
- Be Social.... yes take the time to actually have some fun.
- Share business with business
Hanging Out With Your Friends....
This is a killer feature, I haven't even looked at it properly but I know this is going to be so cool it's not even funny.....
Creating a Google Hangout not only sounds like a cool thing to do, I think this, if taken up by the silent majority, will be a serious tool AND a fantastic social tool too, truly a game changer ( lol i had to say it somewhere thats $5 bucks I owe my good buddy).
Of course now it's down to us, the early adoptees..... I only hope it isn't abused and ruined, for everyone else. I think Google has some built in mechanism's here that will prevent it from becoming the homogenous mess that FB has become ( anybody see the Myspace Yahoo Facebook Connection ? ) No, just me then.
Cant wait to hang out with my Friends and Family...:) truly... im excited like the day my friends shared their new puppy pictures on Facebook, in the days before Mr Marketer started to pummel my wall and drove everyone away ( yes that was me, lol ) I have learned my lesson and hope the same for anyone reading this article.
I also cant wait to hang out with my business buddies, sharing in this environment is going to be so much better. Im passionate and excited about the future and technology, sharing my passion with other's, who are equally passionate is natural and im excited at the prospect.
I want Google +1 to be a success, Google is a great company, some of the smartest guys and gals on the planet... and if they listen to their user's Google could pull off one of the biggest turnaround's in history.... maybe Facebook will be looking at Google now and thinking, we should of done that, who would of imagined that happening 6 months ago. The jury is out.
Mark
Thursday, 7 July 2011
What if you Created Something Awesome!..and then gave it away?
via youtube.com
Spectacular video, made all the more impressive by the actual content. 11 mins of time actually invested rather than spent. Good job Guys!
Your Internet Business could be the next fiverr, the next Twitter, dare I say the next Facebook.
The fact that specialized knowledge in the hands of enlightened people willing to work for free to create something that's extraordinary, and work together at that, highlights the possibility of faster progress than ever.
Fascinating!
Tuesday, 14 June 2011
Youtube Suspends Problogger! - Are You Next?
Dirty Little Internet Marketer’s Mark Taylor
Problogger recently had his account suspended, visitors were greeted with the video removed as a violation of Youtube’s policy against Spam, Scams and commercially deceptive content!.
As one of Australia’s most successful bloggers this is a warning shot. The offending videos were titled:-
"Secrets of Making Money Online” & “Making Money Online 80/20 Rule’
Its easy to spot the trend...
Dont fall foul of the rules....if you can find them! Are you a Dirty Little Internet Marketer?
Judge, Jury and Your Tools
(via Instapaper)
The little coffee stains near the track pad; the food crumbs among the keys; the dent in the aluminum lid. . . the signs of me.
All of the pictures I see of beautifully arranged desktops and computer setups have one thing in common. They’re all missing the most important ingredient in any workflow.
They don’t include people.
I love Eddie's Blog...you should subscribe! As far as tools becoming art, the jury is out!. Apple has gone a long way to make sure their products are beautiful to the eye, beautiful to touch, are they art? Well time will tell.
Personally I don’t worship the tool or software but judge it by its results. I like the way Eddie sums up...”your more than your tools.” This is huge, read it again... Your more than your tools.
Eddie's has a way with words. If your interested in productivity, tools, your a little Geeky but dont want your friends to know....yet. Pop over to his blog... You might even subscribe, I did!
Mark
Friday, 27 May 2011
Growing Pains – Internet Marketers Must Grow Up…Period!
Isnt it about time we all grew up a little. Google is!... and it's probably no coincidence that the smartest brains on the planet are rooting out the fluff and nonsense, and delivering only the really good useful stuff to their inventory...the searcher.
Growing pains abound, however its for 'The Greater Good'!
aaaaThe Whole Enchilada available now without prescription! (however you may need one afterwards)
The Art Factor Making Your Point Matter!
I remember a program called ‘Points of View‘, headed by Barry Took from ’79-86, and now headed by Jeremy Vine. It took advantage of the unique British way of doing things as Victoria Wood put it, “When the Russians feel strongly about an issue they form a bloody revolution — the British write a strongly worded letter to Points of View”
In todays world of MEGA hype, SKY TV, twitter, blogs, facebook, iPhone App’s, neon signs, and hoodies, writing a ‘strongly worded’ letter just doesn’t cut the mustard.
Mark
via The Art Factor
Tuesday, 24 May 2011
Lisa Oliver And SFM Founder Daniel Wagner
via youtube.com
Great share by Lisa Oliver if you havent visited her website yet then definitely get yourself over there.
I just shared a wonderful personal story forn Steven Pressfield. The point of Steven's message is our inner self worth! We want action, friends ( real friends) comradery, the feeling of belonging to something bigger than ourselves. This is where the Where The Rubber Meets The Road.
Monday, 23 May 2011
It's nothing personal...
"Don't take it personally."
This is tough advice. Am I supposed to take it like a chair? Sometimes it seems as though the only way to take it is personally. That customer who doesn't like your product (your best work) or that running buddy who doesn't want to run with you any longer...
via Seth Godin
It's hard not to take something personally. It's even harder when that criticism comes from someone you care about dearly or someone you love. I wonder how many wives and husbands are slowly destroying their partners spirit through systematic crippling comments. Nothing hurts and wounds our emotional health more.
Tough advice, your not kidding!
Mark
Sunday, 8 May 2011
Marketing Agency Leeds Case Study Update
Marketing Agency Leeds – The Long Awaited Update
Around the middle of January 2011 I decide to do a quick test for The Six Figure Mentors and created a Page & a Post targeted around the phrase ‘Marketing Agency Leeds‘.
Both the page and the post were given equal love however by default the post linked to the page, which makes sense right?
Now some 4 months later ( having pretty much leaving it alone) I have done a quick search on Google and found the Page ranking on the first page of results out of over 1,000,000 results.
- Notice the number of results….Over 1,080,000 Yikes!
- The Page is ranking but the Post is down on page 4 or 5 of the results!
The Page and Post Debate Will Rage On
In retrospect writing a page AND a post at the same time doesn’t make a lot of sense. If you have something to write about and you want to make it ‘sticky’ around the search engines then the evidence points to creating a Page rather than a post.
In this example I would recommend writing a page all about your chosen topic and then referring to that page with frequent posts using anchor text. Anchor text is a little piece of html code here is an example:-
Marketing Agency LeedsThe first part of the code reference’s a link
<a href="yourlink.com"and the second part of the code
>Your Anchor Text</a>references the keyword you would like to anchor to that link. Of course you will want to use your own url and your own anchor text to anchor your text to the appropriate page in your site.
WordPress makes this Super Simple
The newest version of wordpress changes things up a little by giving you the ability to link to any of your previous posts or links just by clicking the little ‘chain’ button in your WSIWG ( wp editor). The new drop down meny function allows you to choose the Page or Post you would like to link to straight from the menu that pops up…pretty sweet.
I think this reinforces the concept that your great content should be on a Page and you should reference it often from your posts.
Let me know your thoughts below
Mark
The full case study pages and posts can be found at:-
The Page can be found@ Marketing Agency Leeds The Power Of Pages
The Post can be found at @ Marketing Agency Leeds Test Case
Friday, 29 April 2011
This is what I'm talking about!
Cranking
http://www.43folders.com/2011/04/22/cranking
In practice, the hospital bed’s shitty little crank functioned mostly as a recalcitrant and pinch-inducing mechanism for eroding my father’s dignity.
(via Instapaper)
I'ts impossible not to be moved by Merlins open, honest, style, that opens your mind to receive all it's powerful honesty and then leaves you dealing with the emotional residue for a very long time afterwards.
Hard to read, sure! Essential read, yes!
Mark.
Monday, 11 April 2011
Facebook Wants Your Data...Badly!
Something to think about. Facebook Social Networking for Business
I recently changed my comments over from facebook comments to livefyre, however had an issue. It's all fixed now, but I wanted to share this post from the livefyre creator about why using Facebook Comments exclusively is a real issue!
Publishers who have chosen to hand over their entire communities to Facebook are likewise choosing to give up the entire value of their community. What this means is that they no longer have any data on loyal commenters, and no email addresses, which means no ability to communicate with them again.
They’re no longer your users, they’re Facebook’s.http://techcrunch.com/2011/04/09/facebook-comments-isnt-right/
Thursday, 17 March 2011
Ed Dale - The missing audio
Ed Dale recently talked about Going Pro at the Melbourne conference where he shared something so great I had to take notes. I took so many notes I decided to form a report and man it ended up nearly 9000 words, not for the faint of heart. Anyway you can grab it here The Magnetic Formula
<div class="posterous_quote_citation">via kenny from Domain Face</div>
This is th lost interview where Ed share the beginning. How he nearly went bankrupt and how he went on to make millions of dollars.
Enjoy
Magnetic Offers - Why Now is the time for Going Pro
It's pretty clear their are BIG changes afoot. If your in business, there are two ways you can go, up or down. I dont think there will be room in the middle. What will make the difference? A little magic I like to call The Magnetic Opt-in Formula.
Tuesday, 8 March 2011
Article: The limits of evidence-based marketing
The limits of evidence-based marketing
http://sethgodin.typepad.com/seths_blog/2011/03/the-limits-of-evidence-based-marketing.html
“What evidence would you need to see in order to change your mind?”
(via Instapaper)
Article: The limits of evidence-based marketing
The limits of evidence-based marketing
http://sethgodin.typepad.com/seths_blog/2011/03/the-limits-of-evidence-based-marketing.html
“What evidence would you need to see in order to change your mind?”
(via Instapaper)
Tuesday, 15 February 2011
FALCON E7204 Electric Convection Oven with Floor Stand
CaterQuip UK Ltd specialise in second hand and used Catering Equipment. To discuss with our experienced team all your professional kitchen equipment requirements call one of our team today. We have over 45 years of experience in the catering industry, from the creating the perfect lasagne to planning and equipping a million pound professional kitchen we can help. Tel:-01733 777778
Friday, 14 January 2011
Marketing Agency Leeds - You Have Found One!
Marketing Agency Leeds – The Power Of Your Pages
If your searching the term ‘marketing agency leeds’ then it’s safe to assume your looking for a marketing agency that is based around the Leeds area or serve’s the leeds area postcode. There are many to choose from and they will all offer the usual marketing services, with marketing on the internet being almost a pre-requisite today I will assume that’s what your looking for!
Why did you search for ‘Marketing Agency Leeds’?
If you have arrived here then I want you to understand that I was doing a test post for some of my clients and wanted to demonstrate exactly how to create a targeted page that ranks well for exactly this term marketing agency leeds.
How many times should I mention the keyword Marketing Agency Leeds?
Well as you can see I have mentioned more it more times than I should have done, in fact it is unnatural to use your target keyword more than a few times so you should use terms that are related. So marketing agency, good marketing agency’s in leeds, internet marketing agency in leeds are all good examples of terms to use within the content of the page.
Its also a good idea to link from the content with anchor text( thats the blue text thats clickable) to another page on your site that is relevant. A bit like this:-
If your interested in learning how to rank for any term on the internet including marketing agency leeds then learning from people who actually know how to do it is so so important.
Whilst many companies will talk a good talk, I think walking the walk is even more important. I notice many marketing agencies will push a link from their pages and or content. As great as a link is from a highly ranked or visited site you better off getting your pages ranked for the terms you would like to rank for.
If You Typed Marketing Agency Leeds…Your not in the wrong place!
In fact the very fact that you have arrived on the page for your search shows you that getting your site’s pages to rank on Google or indeed the other search engines for terms that you selected is perfectly doable. Yes even you could do it, but I’m going to have to say that its a best left to the professional. When I say professionals I mean those people that can get your terms ranked and prove it.
If your ready to start getting natural listings on Google then get in touch and let’s look at the keywords you would like your site to be found for. It amazes me how marketing agencies charge thousands and thousands of pounds every month for something that could be set up and with a little imagination and effort could be working for you for ever.
Mark
P.S this is a post i created to help some clients see the value in posting relevant keyword related articles and or blog posts to their sites. This post is targeting the keyword marketing agency leeds.
This post will form part of a training where we examine a wordpress page and how to build a page relevant to a keyword or phrase. The phrase we are using in this training is Marketing Agency Leeds
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