Marketing Agency Leeds Case Study Update

Marketing Agency Leeds – The Long Awaited Update

Around the middle of January 2011 I decide to do a quick test for The Six Figure Mentors and created a Page & a Post targeted around the phrase ‘Marketing Agency Leeds‘.

Both the page and the post were given equal love however by default the post linked to the page, which makes sense right?

Now some 4 months later ( having pretty much leaving it alone) I have done a quick search on Google and found the Page ranking on the first page of results out of over 1,000,000 results.

1. Notice the number of results….Over 1,080,000 Yikes!
2. The Page is ranking but the Post is down on page 4 or 5 of the results!

The Page and Post Debate Will Rage On

In retrospect writing a page AND a post at the same time doesn’t make a lot of sense. If you have something to write about and you want to make it ‘sticky’ around the search engines then the evidence points to creating a Page rather than a post.

In this example I would recommend writing a page all about your chosen topic and then referring to that page with frequent posts using anchor text. Anchor text is a little piece of html code here is an example:-

Marketing Agency Leeds

The first part of the code reference’s a link

<a href="yourlink.com"

and the second part of the code

>Your Anchor Text</a>

references the keyword you would like to anchor to that link. Of course you will want to use your own url and your own anchor text to anchor your text to the appropriate page in your site.

WordPress makes this Super Simple

The newest version of wordpress changes things up a little by giving you the ability to link to any of your previous posts or links just by clicking the little ‘chain’ button in your WSIWG ( wp editor). The new drop down meny function allows you to choose the Page or Post you would like to link to straight from the menu that pops up…pretty sweet.

I think this reinforces the concept that your great content should be on a Page and you should reference it often from your posts.

Let me know your thoughts below

Mark

via yourinternetbusinesslink.com

The full case study pages and posts can be found at:-

The Page can be found@ Marketing Agency Leeds The Power Of Pages

The Post can be found at @ Marketing Agency Leeds Test Case