How I weaned myself off the Pink Koolaid & became a Player

How I weaned myself off the Pink Koolaid & became a Player

I spent plenty o’ years drinking the business opportunity pink koolaid, buying tapes and books and going to seminars that just sent me around and around the failure merry-go-round.

After about 6 years of that I’d become *extremely* jaded and cynical. And very cautious.

I was on my upline’s “Tape Of The Week” program (~$50 per month) and even after I knew in my heart it wasn’t doing me any good, I stayed on it about 2 years longer.

Why didn’t I stop?

Because I was AFRAID of what my upline would think of me when I dropped out. (They would all say, “Perry’s a Quitter, Perry’s a Loser,” yada yada yada.)

Meanwhile I joined the absolute cheapest Inner Circle membership that Dan Kennedy offered at the time, a lowball drop-down subscription. It was the one they sent you after you’d ignored all the other offers. It cost twelve dollars and thirty-eight cents per month.

For that I got his No BS newsletter, occasional call-in days and even a members-only seminar (not unlike what I delivered to my Mastermind Club members this past weekend in Austin).

The MLM pink koolaid didn’t work at all. The Direct Marketing principles I learned from Dan worked very reliably.

I KNEW this. From experience. And from my commission checks.

So why was I giving my upline $50 per month and only giving Dan $12.38?

Because I’m an irrational, emotionally driven, easily manipulated human being, just like everyone else is.

My wife knew this too. In fact a couple years later I said, “Hey there’s a seminar I really want to go to but it’s $1500.”

She immediately replied, “GO.”

I was surprised she said that. But she knew the MLM stuff wasn’t working long before I did, and she knew my Guerilla Marketing education was working.

(I think women are emotionally “quicker” than men. In fact I may be first shrewd observer in the course of humanity to have ever noticed this.)

I hung on to that $12.38 subscription for about 4 years. Then I quit my job, became a marketing consultant and suddenly I realized I needed as much mojo as I could get.

Suddenly I was a ‘player’. I invested accordingly with Laura’s full consent. My investment in personal education shot up to about $500 per month in a span of a few months.

It took time for me to become a good customer. But that’s OK, because in time I eventually became a very good customer, trust me.

I’ve not been one to be reckless about my education dollars. I don’t like buying things and just sticking them on the shelf. If you’re at all typical of Planet Perry members, you don’t either. You prefer to be intentional about what you choose to learn and how you apply it.

And, I hope, you’re not afraid to make the investment when you need to.

I love seeing people take their investment (whether it’s $40 per month or $1000+) and build small fortunes with it. It’s one of the most satisfying things I do.

I also hope you’re paying attention to whose courses just gave you a dose of ‘feel good’ and an adrenaline rush when you clicked the “buy” button – vs. whose products actually made you money.

I invite you to go through a mental inventory of what you’ve bought in the last 2 years, what’s paid off and what’s been a waste. And rather than impulsively yielding to the next product launch that shows up… go to the fountain that’s given you the best tasting water.

Perry Marshall

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Another great post from Perry Marshall